You guessed it! Google has officially rolled out a new Core Algorithm update this year which is simply known as the ‘January 2020 Core Algorithm Update’. No one really knows the exact elements which have been changed or updated but the general buzz is that this update puts additional emphasis and focus on users finding quality information and answers to questions in as little time as possible.
This is what Google had to say about it:
‘There’s nothing wrong with pages that may perform less well in a core update. They haven’t violated our webmaster guidelines nor been subjected to a manual or algorithmic action, as can happen to pages that do violate those guidelines. In fact, there’s nothing in a core update that changes are about improving how our systems assess content overall. These changes may cause some pages that were previously under-rewarded to do better’.
As indicated by a similar article, Google can affirm that with an expansive center update, they normally produce a recognizable effect or impact on sites which can be either fortunate or unfortunate. Everything appears to rely upon the nature of your site and different tick confines which are checked terms of consistence. I have heard numerous SEO’s on visits the world over expressing that they have seen extreme drops in rush hour gridlock just as a reduction in the occasions Google is slithering and ordering their site.
It is imperative to take note of that inside a wide center update, there is nothing which targets explicit destinations or pages or even areas of your site, it is a general update to how the motors can discover, comprehend and serve content by and large.
If so, for what reason don’t we simply keep on attempting to be the best at what we do and reliably work and being better and improving our outcomes? The last is the manner by which I am taking care of the new update. In truth, I do at present have many customer sites to review so I might be addressing soon! Matt Cutts once stated, ‘it is simpler to be genuine than to counterfeit being genuine’. So in my brain, on the up and up.
In a segment of the official statement, Google basically says:
We know those with locales that experience drops will be searching for a fix, and we need to guarantee they don’t attempt to fix inappropriate things. In addition, there probably won’t be anything to fix by any stretch of the imagination.
I don’t locate that supportive by any means, frankly. In any case, what I do detract from that announcement is that as long as you are following Google’s rules, giving an extraordinary client experience and not partaking in any dodgy SEO rehearses planned for controlling the hunt rankings then you ought to be fine.